Social media measurements are meaningless unless:

Question

Quizplus · Accepted Answer

Social media measurements are only meaningful when they are tied to specific key performance indicators, such as lead generation or customer engagement. Simply tracking the number of fans or followers or the rate of accumulation does not provide insight into the effectiveness of social media efforts. Ignoring investment per fan and follower can also lead to misinterpretation of the value of social media. Return on investment is also a crucial measurement for determining the true success of social media efforts.

Social Media Measurements Are Meaningless Unless