The newly opened Stone Restaurant was unable to attract a lot of customers. Since the owner of the restaurant had to pay back the loan that he had taken to start the restaurant, he decided to offer a 20 percent discount on the entire menu on weekends. In this scenario, the owner's pricing objective is a(n) _____.
A)market share maximization objective
B)profit maximization objective
C)asset maximization objective
D)sales maximization objective

Question

Quizplus · Accepted Answer

The owner's decision to offer a 20 percent discount on the entire menu on weekends indicates that the pricing objective is to maximize sales, even if it means lower profits in the short term. This discount is likely aimed at attracting more customers to visit the restaurant, try the food, and potentially become loyal customers in the future, helping to increase overall sales.

The Newly Opened Stone Restaurant Was Unable to Attract a Lot