Betty, a teenager, starts a business selling cupcakes to coffee shops and restaurants. She strives to increase either the market share in terms of the revenue generated. This illustrates the _____ objective.

Question

Quizplus · Accepted Answer

Betty's objective of increasing market share in terms of revenue generated is an example of a sales-oriented pricing objective. This means that Betty is focused on increasing the volume of sales rather than maximizing profit margins.

Betty, a Teenager, Starts a Business Selling Cupcakes to Coffee