The marketing manager of Raven Golf Club finds that the club can increase its market share and become the industry leader if it slashes membership prices by 50 percent during the first quarter of the year. However, the club cannot achieve its target return on investment if it slashes its membership prices during a quarter. This conflict illustrates:

Question

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The conflict illustrates the need for trade-offs in pricing objectives. While the club can increase its market share by slashing membership prices, it cannot achieve its target return on investment during that quarter. Therefore, the club needs to make a trade-off between increasing market share and achieving a target return on investment. This highlights the importance of considering multiple pricing objectives and making informed decisions based on trade-offs.

The Marketing Manager of Raven Golf Club Finds That the Club