In the United States, a large luxury sedan is marketed by the slogan "Feel good about yourself. Drive a Lexmark." According to broad generalizations surrounding the individualist-collectivist distinction, why might this slogan be LESS successful in Japan?

Question

Quizplus · Accepted Answer

Japan is a collectivist culture where people tend to value the group over the individual. Thus, they may be less likely to base their self-worth on personal status and material possessions, making a slogan like "Feel good about yourself. Drive a Lexmark" less effective. Additionally, Japan is known for its smaller and more efficient car models, making a large luxury sedan less appealing to the market.

In the United States, a Large Luxury Sedan Is Marketed