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Recall That Ziva Kunda (1990) Conducted Research on Selective Evaluation

Question 53

Multiple Choice

Recall that Ziva Kunda (1990) conducted research on selective evaluation and resistance to persuasion. She asked male and female participants to read a newspaper article about how caffeine consumption by females is associated with increased risk of fibrocystic disease. Kunda's results showed that


A) high-caffeine-using males were most critical of the article.
B) high-caffeine-using females were most critical of the article.
C) males, irrespective of caffeine use, were most critical of the article.
D) low- and high-caffeine-using females were equally critical of the article.

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