Compared to people with no prior knowledge,people with prior knowledge of a subject are ________ to scrutinize messages about that subject and are ________ to change their attitudes about that subject.

Question

Quizplus · Accepted Answer

People with prior knowledge of a subject are more likely to scrutinize messages about that subject because they have a basis for comparison and critical evaluation. They are less likely to change their attitudes about that subject because their existing knowledge provides a strong foundation that is resistant to change without compelling evidence.

Compared to People with No Prior Knowledge,people with Prior Knowledge