A television infomercial tells viewers that they can get the world's best steak knives for only $25. Right before the infomercial ends, viewers are told that if they call within the next thirty minutes, they will also receive a can opener for free. This example demonstrates the ________ technique.

Question

Quizplus · Accepted Answer

The technique used in this example is "that's-not-all" where an additional incentive is offered just before the consumer makes a decision to buy.

A Television Infomercial Tells Viewers That They Can Get the World's