Melinda and Julie want to get off to a great start with their new business selling baby toys. Melinda proposes that they offer at least thirty-five different types of stuffed animals to give their consumers a wide range of choices; however, Julie counters that they should start with only five different stuffed animals. If their primary goal is to encourage consumers to buy stuffed animals, whose approach is correct?

Question

Quizplus · Accepted Answer

Research suggests that too many choices can overwhelm consumers, leading to decision paralysis where they may end up not making a purchase at all. Julie's approach of offering fewer options can simplify the decision-making process for consumers.

Melinda and Julie Want to Get Off to a Great