John Frank, a dental hygienist employed by a dental clinic in a large suburban mall, has agreed to participate in an educational campaign being hosted by the mall retail stores for the customers. The campaign is called "Just say no to tobacco use." As part of a needs assessment, John held a public forum and invited the neighboring community to attend. One outcome of the forum was concern expressed by many parents regarding the sale of bubble gum in containers resembling packaging of chewing tobacco.
-Which of the following marketing concepts is the sale of bubble gum in containers that look like chewing tobacco containers?

Question

Quizplus · Accepted Answer

Packaging of bubble gum in containers that look like chewing tobacco containers is the promotion of chewing tobacco. The concept is similar to candy cigarettes or cigars, which promote the use of tobacco. The concept relies on imagination and similarity of products.

John Frank, a Dental Hygienist Employed by a Dental Clinic