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According to the Hockerts and Wüstenhagen (2010) Quadrant Typology, Market

Question 12

Multiple Choice

According to the Hockerts and Wüstenhagen (2010) quadrant typology, market incumbents have ___:


A) High market share and low environmental performance
B) High market share and high environmental performance
C) Low market share and high environmental performance
D) Low market share and low environmental performance

Correct Answer:

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