A new car brand with a significant competitive advantage due to its technological innovations over the competition enters the market, but does little to disrupt the existing regime. What type of strategy is this brand implementing?

Question

Quizplus · Accepted Answer

The brand is implementing a Fit-and-conform strategy, which means it is fitting into the existing market and conforming to the norms rather than disrupting them. Despite having a significant competitive advantage, the brand is not trying to change the existing regime but trying to fit in and compete with the existing brands.

A New Car Brand with a Significant Competitive Advantage Due