Viral marketing refers to the strategy of spreading information about a brand or product through word-of-mouth or social media sharing. The idea is that, much like a virus, the message will spread rapidly from one person to another, generating buzz and interest in the product.

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"Viral Marketing" Is

Question 35

Multiple Choice

"Viral marketing" is

A) the spread of enthusiasm for a product in much the same way that biological viruses are spread from person to person.
B) advertising products and services related to the health-care industry.
C) the unethical practice of marketing products through computer viruses.
D) none of the above.

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