When McDonald's decided several years ago to add breakfast to their existing product lines, their profits increased by 40%. This is an example of what type of creativity?
A) innovation
B) extension
C) synthesis
D) duplication

Question

Quizplus · Accepted Answer

Extension creativity involves adding something more to an existing product or service, which is what McDonald's did by adding breakfast to their menu. This differs from innovation (creating something entirely new), synthesis (combining existing concepts in a new way), and duplication (copying something that already exists).

When McDonald's Decided Several Years Ago to Add Breakfast to Their