In Marlatt and others' study of the importance of expectations about the effects of alcohol, the people who drank the most were those who

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In Marlatt and others' study, the people who drank the most were those who believed they were drinking alcohol. This suggests that expectations about the effects of alcohol play a significant role in drinking behavior. The other options (believing they were drinking tonic, thinking they were not being observed, and thinking they could control their intake) did not have as strong a correlation with amount of alcohol consumed.

In Marlatt and Others' Study of the Importance of Expectations