Inertia-based resistance is more likely to be internal to the venture than external and is likely to manifest itself when __________________________.
A) People within the venture know about and understand the reason for growth and change
B) The lead entrepreneur makes her or his vision for growth understandable and compelling
C) It is easier to continue with the status quo than to make the change
D) the prospect of growth creates certainty about the risk within the venture
Correct Answer:
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