A nonprofit with a strong brand (a name and a mission that are highly recognizable and respected) is not an attractive partner to commercial businesses because they can detract from the mission and marketing of the commercial business.

Question

Quizplus · Accepted Answer

A nonprofit with a strong brand can actually be an attractive partner to commercial businesses, as it can enhance the commercial business's reputation and social responsibility efforts. By partnering with a nonprofit, a commercial business can also potentially attract a new customer base that aligns with the nonprofit's mission and values.

A Nonprofit with a Strong Brand (A Name and a Mission