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Once a Go-To-Market (GTM) Strategy Has Been Developed, a Social

Question 16

Multiple Choice

Once a go-to-market (GTM) strategy has been developed, a social entrepreneur should begin to identify partners that are needed to assist in maximizing success and social impact. Which of the following is not a consideration to take into account in a search for partners?


A) How to identify the partners needed to achieve the vision or mission in terms of competency and knowledge needs in particular
B) How to explain the value each partner will bring to the partnership in terms of the contribution each is making and why the social venture needs them
C) How to obtain a written commitment of willingness to be a partner
D) How to determine the value the social venture has for each partner, i.e., what is the synergy between the venture and the potential partner?

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