According to Longenecker, ideas used by entrepreneurs can be classified as belonging to one of three different categories. Which of the following is not one of these categories?
A) Ideas that involve identifying a new market for an existing product or service
B) Ideas that involve identifying an existing market for an existing product or service
C) Ideas that represent the creation of an entirely new product or service, often through a technological breakthrough
D) Ideas that involve creating new processes for producing and/or delivering existing products or services
Correct Answer:
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