Existing social ventures already have a mission and will assess opportunities in light of this mission; however, new, start-up social ventures need an initial opportunity with which to work before they can understand what their mission is.

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New, start-up social ventures often begin by identifying a specific opportunity or need in the market or community, which then helps them shape and define their mission. Existing social ventures, on the other hand, have already established their mission and evaluate new opportunities based on how well they align with this mission.

Existing Social Ventures Already Have a Mission and Will Assess