When the acceptance of a new idea becomes so commonplace that market liquidity develops, this is considered to be the midpoint along the maturity continuum for the attention curve for businesses addressing social ills.

Question

Quizplus · Accepted Answer

The midpoint along the maturity continuum for the attention curve typically represents a peak in public and media attention, not necessarily the point at which market liquidity develops for new ideas addressing social ills. Market liquidity and widespread acceptance are outcomes that can occur at various points along the maturity continuum, often after the peak of attention as the idea becomes more integrated into society and markets.

When the Acceptance of a New Idea Becomes So Commonplace