In the BCG matrix, a Question Mark is a product that is experiencing relatively low industry growth, but has a high relative market share/competitive position.

Name: In the BCG matrix, a Question Mark is a product that is experiencing relatively low industry growth, but has a high relative market share/competitive position.
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In the BCG matrix, a Question Mark (also known as a Problem Child) is a product that operates in a high-growth industry but has a low relative market share/competitive position.

In the BCG Matrix, a Question Mark Is a Product