____________ believe that they have an idea for a product or service that will solve someone's problems, as well as be needed and desired in the marketplace.

Question

Quizplus · Accepted Answer

Entrepreneurs are individuals who believe they have a product or service idea that will address a need in the market. CEO/CFO and top management may have this level of belief in a new product, but it is not a defining characteristic of their roles. Shareholders may believe in the potential success of a new product or service, but their primary concern is typically financial return on investment.

____________ Believe That They Have an Idea for a Product