___________ involves the critical decisions a firm makes about how to match its resources and strengths with its environment to create an advantage over its competitors.

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Strategy involves the critical decisions a firm makes about how to match its resources and strengths with its environment to create an advantage over its competitors. Goals refer to specific objectives that a company sets to achieve its mission. Mission statement defines the purpose of the organization and its underlying philosophy. Vision refers to the future state or end goal that an organization aspires to achieve.

___________ Involves the Critical Decisions a Firm Makes About How