By examining information about its existing clientele, any NPO can determine both who its market is and who it is not.
Correct Answer:
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Q1: Good marketing strategies begin by paying attention
Q2: A marketing strategy is built by focusing
Q3: Writing (online or offline), speaking, and word
Q4: "Word of mouth" is a significant marketing
Q5: In general, marketing is a reactive function.
Q7: Historical data is not integral to the
Q8: While conducting market research, only external information
Q9: The goal of marketing research is to
Q10: One important difference between for-profit and NPO
Q11: Public goods are purchased primarily by tax
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