That fair trade uses global capitalist markets, while it simultaneously attempts to redistribute wealth and power. This is referred to as

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Fair trade operates both within the existing capitalist market system while also resisting and challenging it. The concept of "in and against the market" refers to this dual approach, as fair trade seeks to work within the system to create more equitable outcomes but also recognizes that fundamental changes to the current market system are necessary for true long-term sustainability and social justice.

That Fair Trade Uses Global Capitalist Markets, While It Simultaneously