During the presidential elections, candidates are often vying for the attention of a small portion of the audience that are more likely to change their vote, called swing voters. Swing voters are an example of which of the following?

Question

Quizplus · Accepted Answer

Swing voters are a specific group of individuals that candidates are trying to target with their messaging and policy proposals in order to persuade them to vote in their favor. Therefore, swing voters are a target audience.

During the Presidential Elections, Candidates Are Often Vying for the Attention