Marlon will be giving a presentation about Medicare reform to a group of women from the local retirement home. The presentation will be given at noon in one of the retirement home's conference rooms. Marlon recognizes that many people in the audience will probably be against Medicare reform. Which of the following factors should receive the greatest consideration in Marlon's analysis of the speaking situation?
A) Group membership of audience
B) Location of the presentation
C) Gender of the audience
D) Audience attitudes

Question

Quizplus · Accepted Answer

Audience attitudes should receive the greatest consideration in Marlon's analysis of the speaking situation because he recognizes that many people in the audience will probably be against Medicare reform. Understanding the audience's attitudes towards the topic will allow Marlon to tailor his presentation to better address their concerns and potentially persuade them to reconsider their stance. Factors such as group membership, location, and gender may also be relevant, but they should be considered in conjunction with the audience's attitudes towards the topic.

Marlon Will Be Giving a Presentation About Medicare Reform to a Group