When you shop online for athletic shoes, and you suddenly get inundated with ads for athletic apparel, social media professionals call this behavior by marketers

Question

Quizplus · Accepted Answer

This behavior by marketers is called "listening." Marketers use cookies and other data collection methods to track a user's online activity and target them with specific ads based on their behavior. While some may find this strategy to be creepy or unethical, it is a common practice in online advertising.

When You Shop Online for Athletic Shoes, and You Suddenly