What is an international business approach that is host country oriented?
A) Ethnocentric
B) Geocentric
C) Regiocentric
D) Polycentric

Question

Quizplus · Accepted Answer

A polycentric approach is host country oriented, meaning that the company focuses on the specific needs and preferences of the local market. It involves hiring local employees and adapting products, services, and marketing strategies to meet the demands of host countries. This approach is also known as a "localization" strategy.

What Is an International Business Approach That Is Host Country