The answers to "what extent customer needs are homogenous worldwide" and "can their needs be met through a 'one size fits all' approach? are vital because standardization across national markets has an impact on value chain activities.

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If customer needs are homogenous worldwide, it may be possible to meet their needs through a standardized approach, which can have an impact on value chain activities such as production, logistics, and marketing. However, if customer needs vary significantly across different markets, a standardized approach may not be effective and companies may need to adapt their products or services to meet local market needs.

The Answers to "What Extent Customer Needs Are Homogenous Worldwide