Accessed-based positioning is when a firm attempts to segment the market and how the customer can be acquired differently.

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Accessed-based positioning is a valid concept, which falls under market segmentation. It is a strategy where firms aim to position their products or services in a way that makes it easier for the customers to access them. The company can use different modes of distribution or advertising based on the customer's accessibility to the product or service.

Accessed-Based Positioning Is When a Firm Attempts to Segment the Market