A situational analysis of a firm from its current position in the market is a PESTE analysis.

Name: A situational analysis of a firm from its current position in the market is a PESTE analysis.
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A PESTE analysis evaluates a firm's external environment based on political, economic, sociocultural, technological, and environmental factors, while a situational analysis considers both internal and external factors affecting the firm's current position in the market.

A Situational Analysis of a Firm from Its Current Position