A U.S. shoe manufacturer is considering internationalizing to promote growth by diversifying its markets. Which of the following, if true, would most strongly support the claim that moving to France would help the company grow through market diversification?
A)Doing business in France would likely expose the company to new ideas for product innovation.
B)French women tend to purchase shoes more frequently than do French men.
C)French consumers represent a sizeable market that could significantly boost the company's sales.
D)Many of the company's U.S. customers have moved overseas to Europe.

Question

Quizplus · Accepted Answer

This statement directly supports the claim that moving to France would help the company grow through market diversification as it indicates that French consumers represent a significant market that could boost the company's sales. Option A may be a benefit of doing business in France, but it does not necessarily support the claim that France would help the company grow through market diversification. Option B is not significant information for the company's growth, as it does not indicate market potential. Option D is not relevant to the claim of growing through market diversification, as it only pertains to the company's existing customer base.

A US Shoe Manufacturer Is Considering Internationalizing to Promote Growth by by Diversifying