If a researcher exposes half of the subjects in an experiment to condition A and then B, and the other half of the subjects to condition B first and then A, what procedure has been used?
A) counterbalancing
B) order effects
C) switchback
D) reversal

Question

Quizplus · Accepted Answer

This is an example of counterbalancing, which involves systematically varying the order of conditions across participants to control for order effects. By exposing half of the participants to condition A first and then B, and the other half to condition B first and then A, the researcher is counterbalancing the order of conditions.

If a Researcher Exposes Half of the Subjects in an Experiment