A firm that grants another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation is known as a licensor.

Name: A firm that grants another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation is known as a licensor.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A firm that grants another the right to use an entire business system in exchange for fees, royalties, or other forms of compensation is known as a franchisor, not a licensor.

A Firm That Grants Another the Right to Use an Entire