Distribution channel intermediaries perform all of the following functions for focal firms EXCEPT ________.

Question

Quizplus · Accepted Answer

Distribution channel intermediaries do not perform production functions for focal firms. They may perform advertising, customer service, and warehousing functions, but their role is primarily to facilitate the movement of goods and services from producers to consumers. Production is the responsibility of the focal firm or its suppliers.

Distribution Channel Intermediaries Perform All of the Following Functions for Focal