As part of opening manufacturing units abroad, a U.S. apparel firm decided to send its apparel production coordinator Chris to Bangladesh. Chris is distressed that people don't come to meetings on time and finds it disrespectful when his team members stand too close to him. Chris may trigger a cross-cultural risk by a(n) ________.

Question

Quizplus · Accepted Answer

Chris's distress over local customs and practices, such as punctuality and personal space, suggests an ethnocentric orientation, where he implicitly believes his own cultural norms are superior to those of Bangladesh.

As Part of Opening Manufacturing Units Abroad, a U