Restaurant Chain Internationalization (Scenario)
The British restaurant chain, Winchester Fish & Chips (WFC) , is considering the idea of opening a restaurant in Sweden. The president of WFC believes worldwide demand for fish & chips is growing and that Sweden could be a profitable market in which the firm could internationalize. WFC executives are in the process of gathering information in preparation for a board meeting in which a vote will be taken on the plan to open a restaurant in Sweden.
-Which of the following is necessary for WFC's management to evaluate in deciding whether it should open a restaurant in Sweden?
A) How successful has WFC been in Britain?
B) What style of food do Swedes typically enjoy eating?
C) Are Swedish firms typically averse to expand their businesses abroad?
D) Are British firms typically averse to expand their businesses abroad?
Correct Answer:
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