The idea that the media changes individual values and attitudes over time is considered by Graber and Dunaway (2015) to be a form of selective exposure.

Question

Quizplus · Accepted Answer

Graber and Dunaway (2015) consider the idea that the media changes individual values and attitudes over time as a form of cultivation theory, not selective exposure. Cultivation theory suggests that long-term exposure to media content can subtly influence viewers' perceptions of reality, while selective exposure refers to individuals' tendency to favor information which reinforces their pre-existing views.

The Idea That the Media Changes Individual Values and Attitudes