In the early stages of market research, managers examine three important statistics to estimate market potential: per-capita income, size of the middle class, and market potential indicators.

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In the early stages of market research, managers indeed examine various statistics to estimate market potential, and among these, per-capita income, size of the middle class, and market potential indicators are crucial. These metrics help in understanding the purchasing power, the size of the target demographic, and other factors that influence the potential success of a product or service in a new market.

In the Early Stages of Market Research, Managers Examine Three