The "cookie-cutter" strategies that MNEs developed decades ago are considered most suitable for achieving success in emerging markets.

Question

Quizplus · Accepted Answer

The "cookie-cutter" strategies developed decades ago may not necessarily be adaptable or successful in today's rapidly evolving business landscape in emerging markets where local factors such as cultural nuances, government regulations, and consumer preferences need to be taken into account. MNEs need to customize their strategies to address the specific needs and challenges of each market they operate in to achieve success.

The "Cookie-Cutter" Strategies That MNEs Developed Decades Ago Are Considered