MNEs must set high prices in emerging markets because emerging market consumers have high spending power.

Question

Quizplus · Accepted Answer

This statement is false. Emerging market consumers often have lower spending power compared to developed markets, and MNEs may need to set lower prices to capture market share and compete effectively. Setting high prices in emerging markets is likely to limit the MNE's customer base and result in lower sales.

MNEs Must Set High Prices in Emerging Markets Because Emerging