Quik Meal Structure (Scenario)
Quik Meal is a fast-growing MNE that manufactures and sells energy gels for consumption by serious athletes, such as marathoners and triathletes. The energy gels produced by Quik Meal taste much better than the gels sold by other firms, which has led to an increase in sales. Managers and executives with Quik Meal need to determine the best organizational structure for the young firm. Quik Meal has subsidiaries in Japan and Brazil, while company headquarters are based in San Francisco.
-Which of the following strengthens the decision by Quik Meal executives to centralize operations?

Question

Quizplus · Accepted Answer

Quik Meal products use the same trademark and packaging in every country, which suggests that the company wants to maintain a consistent brand image across all markets. This is a common reason for centralizing operations, as it allows the company to control the marketing and branding of its products more effectively.