As long as a firm is confident of its product being sold, it does not need to analyze who initiates the purchase.

Question

Quizplus · Accepted Answer

Analyzing who initiates the purchase can provide valuable information for a firm to better target and market their product to potential customers. It can also help identify key decision makers and influencers in the purchasing process. Failing to analyze this information can result in missed opportunities and lost sales.

As Long as a Firm Is Confident of Its Product