Small Business Intermediaries (Scenario)
Mary's Mosaics is a small business in California that creates custom-designed decorative items from mosaic tiles and glass. The international e-commerce created for Mary's Mosaics generates the majority of the firm's business, although the firm also sells items to U.S. retailers for domestic sale. Mary Boyd, the CEO of Mary's Mosaics, recently received an order from a Spanish retailer for $20,000 worth of mosaic items. Similar orders have been placed from importers in Australia, England, and Canada. Mary needs to identify appropriate foreign intermediaries for each market.
-When Mary begins her search for a foreign intermediary in Australia, ________ would most likely provide her with helpful information.
A) Australian customers
B) Australian trade consultants
C) Australian newspapers
D) Australian s

Question

Quizplus · Accepted Answer

Australian trade consultants are likely to have the knowledge and expertise needed to help Mary identify appropriate foreign intermediaries in Australia. They may have connections within the industry and can provide information on the cultural and legal aspects of doing business in Australia. Australian customers, newspapers, and magazines may provide general information about the market, but they may not have the specific knowledge necessary to identify intermediaries. Australian embassies may provide general information but are not specialized in connecting businesses with intermediaries.