Which of the following is an example of trademark licensing agreement?
A)a China based consumer electronic company that has invented a flexible casing for its MP3 players
B)a Thailand-based pharmaceutical company that receives manufacturing knowledge from a U.S-based pharmaceutical
C)a U.K.-based cosmetics manufacturer that is allowed to use an American cosmetics manufacturing firm's logo for its new line of "Titanium" makeup products
D)a U.S.-based clothing company that opens a factory in Vietnam and Cambodia to utilize low-labor costs

Question

Quizplus · Accepted Answer

This option describes a situation where a U.K.-based cosmetics manufacturer is allowed to use an American cosmetics manufacturing firm's logo for its new line of "Titanium" makeup products. This is an example of a trademark licensing agreement, where one party grants another party the right to use their trademark in exchange for a fee or royalty. The U.K.-based cosmetics manufacturer is essentially licensing the use of the American cosmetics manufacturing firm's brand or logo for their own products.

Which of the Following Is an Example of Trademark Licensing