Information technology has increased the success and growth of international franchising operations by ________.
A) eliminating the need for corporate meetings to discuss quality control
B) improving communication between MNE managers and their franchisees
C) reducing Internet sales and the need for freight forwarding services
D) assigning franchisors maximum control to oversee franchisees' activities

Question

Quizplus · Accepted Answer

Information technology has significantly improved communication between multinational enterprise (MNE) managers and their franchisees, facilitating better coordination, support, and oversight, which in turn enhances the success and growth of international franchising operations.

Information Technology Has Increased the Success and Growth of International