Before undertaking contractual entry strategies abroad, management ________.
A) should bribe government officials to ensure protection of intellectual property
B) should register patents and copyrights with local governments
C) should keep information about intellectual property confidential from all franchisees in countries with weak anti-piracy laws
D) understand and follow subjective moral and ethical standards across market

Question

Quizplus · Accepted Answer

Registering patents and copyrights with local governments is a crucial step before undertaking contractual entry strategies abroad. This helps in protecting intellectual property from infringement and ensures legal rights in case of any disputes. Bribery is unethical and illegal, and keeping information confidential may not be practical in all cases. Understanding and following subjective moral and ethical standards is important but may not be directly related to protecting intellectual property.

Before Undertaking Contractual Entry Strategies Abroad, Management ________