Prices do not affect customers' perception of value.

Name: Prices do not affect customers' perception of value.
Brand: Quizplus
Rating: 4.9 (42 reviews)

Question

Quizplus · Accepted Answer

Prices do affect customers' perception of value. If a product is priced too high, customers may perceive it as overvalued, while if it is priced too low, customers may perceive it as lower quality. The price of a product is often used as a signal to customers about its perceived quality and value.

Prices Do Not Affect Customers' Perception of Value